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PeriShaplow

PeriShaplow

About

Peri began her career as a strategist 18 years ago in New York City. As fate would have it, she was placed in the strategy department as an intern at her very first agency, and from there her love of advertising grew. Over the course of her career, Peri has had the opportunity to uncover powerful insights for some of America’s most iconic and loved brands. At Grey, Peri led all global strategic efforts for Febreze and Downy, as well as the National Parks Service, Red Lobster and Marriott Hotels. In 2015, she made the big move out west, trading that famous skyline for the snow-capped Flatirons. Here in Boulder she had stints at Made Movement, where she worked on the T.G.I. Fridays and Lyft accounts, and most recently at Barkley. Peri has a passion first and foremost for people. She loves growing brands, solving problems and unlocking creative and brand solutions that take the business to the next level.

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Skills

Works

Portfolio

Projects

Portfolio

NOODLES AND COMPANY

CHALLENGE: Launch the biggest new menu innovation to date for the brand, Zoodles.
KEY IDEA: There's a new way to noodle at Noodles & Company.

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 When veggies and noodles collide...
 Noodles are nature's cursive...
 To a zucchini a spiralizer is...

STANTON OPTICAL: The Line Up

CHALLENGE: Open people’s eyes to the amazing value and ease of getting your glasses at Stanton Optical.
KEY IDEA: Value in plain sight.

AGENCY: Grenadier
CLIENT: Stanton Optical
PUBLISHED/AIRED: May 2018
STRATEGY DIRECTOR: Peri Shaplow

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LYFT: Riding is the New Driving

CHALLENGE: Shine a spotlight on the frustrations and perils of driving your own car.
KEY IDEA: Lyft is the smarter way to get around.

AGENCY: Made Movement
CLIENT: LYFT
STRATEGY DIRECTOR: Peri Shaplow

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FEBREEZE: Man Cave

CHALLENGE: Tap into the Noseblind insight of odor acclimation, making people hyper aware that their space my have odors that they can no longer perceive.
KEY IDEA: You’re Noseblind and Febreze is the cure.

AGENCY: Grey
STRATEGY DIRECTOR: Peri Shaplow

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9/11 DAY: Born on 9/11

CHALLENGE: Drive awareness that 9/11 Day is a National Day Of Service.
KEY IDEA: Turn one of the nation’s darkest days into one of hope and helping.

AGENCY: Grey
PUBLISHED/AIRED: August 2015
STRATEGY DIRECTOR: Peri Shaplow

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Awards