About
PeriShaplow
PeriShaplow
About
Peri began her career as a strategist 18 years ago in New York City. As fate would have it, she was placed in the strategy department as an intern at her very first agency, and from there her love of advertising grew. Over the course of her career, Peri has had the opportunity to uncover powerful insights for some of America’s most iconic and loved brands. At Grey, Peri led all global strategic efforts for Febreze and Downy, as well as the National Parks Service, Red Lobster and Marriott Hotels. In 2015, she made the big move out west, trading that famous skyline for the snow-capped Flatirons. Here in Boulder she had stints at Made Movement, where she worked on the T.G.I. Fridays and Lyft accounts, and most recently at Barkley. Peri has a passion first and foremost for people. She loves growing brands, solving problems and unlocking creative and brand solutions that take the business to the next level.
Skills
Here Are Some of My Skills
Skills
Design & facilitation of large and small-scale brand building workshops
Brand positioning, brand persona & tone of voice
Innovation pipeline strategy
Product portfolio strategy
Naming
Qualitative and Quantitative Research
- ethnography and observation
- anti-focus group, focus groups
- quick turn surveys
- brand health tracking
- advertising and communication tracking
- A/B testing
- UX basics
Social strategy
Experience design
Consumer journey mapping
Compelling storytelling
Briefs, duh.
I don’t excel at Excel
Works
Projects
Portfolio
NOODLES AND COMPANY
CHALLENGE: Launch the biggest new menu innovation to date for the brand, Zoodles.
KEY IDEA: There's a new way to noodle at Noodles & Company.
Noodles are nature's cursive...
To a zucchini a spiralizer is...
STANTON OPTICAL: The Line Up
KEY IDEA: Value in plain sight.
AGENCY: Grenadier
CLIENT: Stanton Optical
PUBLISHED/AIRED: May 2018
STRATEGY DIRECTOR: Peri Shaplow
LYFT: Riding is the New Driving
CHALLENGE: Shine a spotlight on the frustrations and perils of driving your own car.
KEY IDEA: Lyft is the smarter way to get around.
AGENCY: Made Movement
CLIENT: LYFT
STRATEGY DIRECTOR: Peri Shaplow
FEBREZE: Man Cave
CHALLENGE: Tap into the Noseblind insight of odor acclimation, making people hyper aware that their space my have odors that they can no longer perceive.
KEY IDEA: You’re Noseblind and Febreze is the cure.
AGENCY: Grey
STRATEGY DIRECTOR: Peri Shaplow
9/11 DAY: Born on 9/11
CHALLENGE: Drive awareness that 9/11 Day is a National Day Of Service.
KEY IDEA: Turn one of the nation’s darkest days into one of hope and helping.
AGENCY: Grey
PUBLISHED/AIRED: August 2015
STRATEGY DIRECTOR: Peri Shaplow